Collect requests and feedback from your customers.
When you’re a fast-growing startup, listening to your users can take you to the next level.
Without customer insights, you’re left to guess what your users like or don't like about your product. And when feedback is scattered over email, support tickets, and social media, it can be difficult to see the big picture and recognize the best path forward.
This user feedback template helps you better understand your customers and give them the product experience they’re looking for. Here’s how:
- Consolidate all your feedback and related context in one place.
- Track and prioritize incoming responses by sentiment, feedback type, or feature.
- Turn user requests or comments into action items on the product team’s backlog.
What is user feedback?
User feedback is information collected directly from your users or customers about their experience using your product or service. It can include qualitative data, such as suggestions on what to improve or what users like best, and quantitative data like overall star ratings or satisfaction scores. User feedback helps you capture both positive and negative user experiences so you can identify the strengths you should double down on and the biggest opportunities for improvements.
Who is this user feedback tracker template for?
This user feedback tracker template is designed for product managers, UX researchers and designers, product marketers, customer success managers, or any teams that are looking to track their user feedback in one place, and turn it into actionable to-dos.
What’s the best way to collect, organize, and prioritize user feedback?
You can mold your user feedback template to work the way you do. Everything inside Height is fully customizable, with dynamic features to help you manage your customer feedback process end-to-end:
- Create a central hub for all things user feedback
It’s much easier to prioritize feedback and collaborate with customer-facing teams like sales and customer success when you have a shared view across the company. Using Task forms, you can collect all user feedback in one place, and have responses available to your entire team as they come in.
Integrate Zendesk with Height to cross-post conversations from your customer support tickets. You can also import any prior user information you collected in CSV files directly into your Height list so your team has full visibility into customer feedback from different sources in one place, without having to chase details down.
- Standardize the questions you ask
With custom fields to help you capture the exact information you’re looking for, you can have a library of feedback forms for different topics such as general product usage, user demographics, new feature requests, or beta testing feedback. You can set default tags, priorities, assignees, and more for requests coming in to take the heavy lifting of organizing your feedback responses off your plate.
- Slice the data into different views
Whether you prefer to see all the responses one-by-one in a list, or as cards on different columns, you can switch your view to see all feedback at a glance. Drill down into the most impactful customer insights with powerful filters and smart lists to dynamically identify recurring patterns, low-hanging fruit, or areas you’re doing really well in. Filter by specific features, types of users, bugs, and more.
- Automatically transfer requests to relevant teams’ backlogs
Set up automations to convert your incoming requests into to-dos with a clear owner and deadline without having to lift a finger. You can house the same task on multiple team or project lists for visibility, so it’s not just siloed on the user feedback log. And by turning the request into a task, you connect your team directly to your customer insights so they have all the context they need to build a better product experience.
- Brainstorm ideas and come up with solutions in context
With real-time in-task chat, the team can directly weigh in with their perspectives about user requests and how they’ll bring them to life without losing threads in side conversations. You can turn any message in the chat into a subtask so the team can easily track follow-up items that spring up along the way.
What does a good user feedback form look like?
- It serves a clear purpose:
Identify why you’re asking for feedback, what information you hope to get from your users, and how it will help you improve your product.
- It’s short and simple:
Focus on the most important questions only. Remove any questions that aren’t directly relevant. Write your questions in easy-to-understand, plain language and avoid using any internal product jargon.
- It asks intentional, clear questions:
Be specific about what you’re trying to find out; for example, “on a scale from 1 to 10, how happy are you with our product, and why?” Include a mix of open-ended questions for qualitative feedback as well as multiple choice and rating questions for some quantitative insights. Steer away from leading questions.
- It offers a seamless feedback experience that reflects your brand:
Add descriptive, consistent form field labels. Follow a logical flow with your questions. Design a form that’s accessible on different device types, including mobile. Make sure your feedback form is branded with your logo, brand colors, and a custom URL.